Back cover of Ling long with the title "Movies" and an unusual Chinese transliteration mu wei 幕味 (screen flavor), instead of the common term for movie, dian ying (electric shadow).
Advertisement for the Canidrome, a greyhound race track that opened in Shanghai's French Concession in 1928. The Canidrome was a regular advertiser in Ling long, publishing upcoming events to take place “no matter wind or rain.”
Caption: “New autumn fashion: The autumn winds have risen. Short sleeves are already out of fashion. Now the new style is the popular long sleeves and long skirt. As for material, you can still use patterned cotton. This style is both graceful and…
Caption: “From these few pictures you can see female sentiment. There is absolutely no way men can express this. These so-called good friends are inseparable. The unfortunate thing is that after marriage they suddenly become cold and indifferent.”